Speaking to the passive media user just became more direct, in marketing strategy. Consumers are looking to receive information that is specific to demand. Media is going to serve them what they will pay for. The advertising climate and the Internet Marketing climate is changing.
Advertisers and Marketers, using both traditional and Internet marketing resources, must begin to respond to consumers. Media is making strides toward what the consumer is demanding, therefore advertising and marketing professionals will narrow strategies in the direction of converging medias. Media Convergence allows consumers to review content in one application. Just as search engines have made strides to serve content to the active consumer, digital applications will allow for even more targeted advertising and media strategies to come to fruition.
Take a look at the sites listed below. MRMI's site demonstrates this point. Also review this article on the Changing Internet Advertising and Internet Marketing Climate. Both will answer this question.
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