It is time for us to all weigh in on the great debate of giant brand marketing managers and executives. Although it is far behind us as to why this is even a topic of debate. How could anyone with an ounce of Internet marketing, or Internet user experience for that matter, differ on the opinion of the mass consumer? The ship is leaving the dock. Is it time get on board? Maybe you would like to jump in the water and swim in the wake?
Brand Managers and Executives: Your customers are connecting with each other and talking about your brand. You must participate in the conversation, you are not managing your brand. We are no longer in the world of mass marketing, but have migrated to that of individual communication. We are branding through participation in new online communities.
The Great Social Marketing Debate Brand Managers and Executives: Manage your giant brands here.
Start with Groundswell and hire those who understand where this is all going.
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